Alhambra Guitars, a brand of tradition and innovation

  • Alhambra Guitars, a brand of tradition and innovation

    The company based in Alicante, Manufacturas Alhambra S.L. has renewed the innovative SME seal until November 2021

    Muro de Alcoy, December 3, 2018.- The innovative SME seal is a public recognition that the Ministry of Science, Innovation and Universities grants to companies that have an innovative character.

    Precisely, the innovative SME seal becomes more relevant in a traditional product such as the plucked string instrument, where the capacity for innovation is the result of constant work.

    In the words of Valerià Torregrosa, Managing Director of Manufacturas Alhambra S.L .: "for us this recognition is very important, a recognition of the important work that is being done by the team of Manufacturas Alhambra day by day".

    Crafted in Spain

    In 1965, was established Manufacturas Alhambra S.L. and its main brand, Alhambra Guitars, enjoys international prestige and leads the world market for guitars with nylon strings.

    A brand characterized by crafting in Spain one hundred percent of the instruments crafted.

    From the workshops located in the municipality of Muro de Alcoy in the province of Alicante, the instruments are distributed to over 3,000 points of sale distributed in more than 70 countries.

    The CEO of the firm emphasizes "quality is our fundamental premise and one of the reasons why we are present in practically the whole world, a quality that speaking in guitar terms, means an exceptional sound, a careful finish and the construction traditional Spanish as a flag".

    Innovation maintaining tradition and craftsmanship

    In Alhambra Guitars the work of research, development and re-engineering is continuous and fundamental to achieve innovation in processes and products.

    An innovation that in no case can detract the elements that characterize Alhambra Guitars and the traditional construction of the Spanish Guitar.

    The General Director has continued explaining: " Alhambra Guitars is a world leader in nylon string instruments, a traditional product and where craftsmanship is essential. In fact, every time we innovate in a process or in a product, our premise is clear, to maintain the traditional system of construction of the Spanish guitar "

    Obtaining the LIFE seal of the European Union

    In Alhambra Guitars, classical, flamenco, acoustic, semi-acoustic (crossover) and folk instruments such as the lute, the bandurria or the requinto are made.

    The development of the product and improvement of the production processes is a line of work of great importance for the company, obtaining more efficient production methods and better environmental management systems.

    One of the results of this process is the Z-Nature CT model, a Spanish cutaway guitar with a narrow body and open pore finish.

    A guitar with which the recognition of the Life seal has been obtained, through which the European Union guarantees that Alhambra Guitars uses water-based products, with low impact on the environment.

    Obtaining this seal is the evidence that the innovation work of Alhambra Guitars seeks to contribute to improving our environment directly and with objective results.